Insight Tree

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When a metric (like sales) misses its target, it's important to understand why.

Usually, we start by looking for the biggest gap.

1. Which city?
2. Which product?
3. Which channel?
4. Where is the largest gap?

But one city's good performance can offset by another city's bad performance, forcuing us drill down to the next level. And the next.

Insight Tree automates this drill-down. It goes through every combination in the hierarchy, finds the largest gaps, and highlights them starting with the biggest.