@CocaCola scores over @Pepsi on Twitter.
Is the trend the same for their respective regional handles?
In Spain, @CocaCola_es dominates Pepsi's @PepsiMax_Es.
But @PepsiMax_Es gained more followers during the week of Aug 28 - Sep 3.
How are the numbers building up for these Cola Giants in Brazil, Canada & The Netherlands?
How are the big brands faring on twitter? In the first part of our series 'Brands On Twitter' we compare the Cola giants, Pepsi & Coca Cola.
We dug up 32 of Coca Cola's & 25 of Pepsi's verified twitter handles and listened to the story the numbers had to say.
Most number of Tweets
1st place - @CocaCola
2nd place - @pepsi
Most number of Followers
1st place - @CocaCola
2nd place - @pepsi
Most number of Friends
1st place - @CocaCola
2nd place - @pepsi
And with that ends all familiarity. Which handle do you think has favorited the most number of tweets overall? It's not the main @CocaCola handle but it's their Colombia handle @ColaColaCol .
@CocaCola gained 4244 followers, the most in the last 7 days and also has favorited the most number of tweets : 482 - an indication of its constant engagement with customers on Social Media. If you thought @CocaCol walked away with all of the awards you were wrong.
Regional Battles
@CocaCola_es vs @PepsiMax_Es
Coca Cola's Spain handle @CocaCola_es has followed 52 accounts in the past week, the highest in this category. @PepsiMax_Es though gained more followers during the week of Aug 28 - Sep 3.
Which handle is in second place for the 'most number of followers gained in the last 7 days'? It's Pepsi's Venezuela handle @PepsiVEN which gained 3875 followers.
@PepsiBr vs @cocacolazero_br
@PepsiBr is certainly doing well on Twitter compared with @cocacolazero_br, Coca Cola's Brazil handle.Which Cola giant's twitter handle tweeted the most in the last 7 days? It was Pepsi's Brazil account @PepsiBr ; a whopping 3001 tweets in the last 7 days!
@CocaCola_NL vs @PepsiNederland
The case in the Netherlands though is different. @CocaCola_NL is more active than its Pepsi counterpart.
@PepsiCanada vs @cocacola_ca
While in Canada, it is a tug-of-war between these two Cola giants;
For more insights check the interactive version here.